干货来了！！如何创建能促进高流量和高销售额的EBay列表

James Dihardjo

如果您是eBay新手卖家，不用紧张，其实需要及解决的问题就那么几件，那么这篇文章就是雪中送炭记得点击收藏，小编已经帮你归类总结好这些内容。包括独家eBay 新手上路贴士，现编这就带新手卖家上路.

If you are thinking about selling on eBay, it is really important to focus on product content and luckily there are really only a few things you need to get right. We have quickly summarised these for you (including level of importance) to explain how to get your listings off to a good start!!

ebay 标题 [高度重点]

Titles [HIGH IMPORTANCE]

1): eBay标题的最大长度为80个字符，尽可能接近80个字符 ;

eBay titles can be up to 80 characters in length, get as close to 80 characters as possible

2): 将关键字嵌入标题中，在构造标题时使用以下公式：

新增+品牌+关键字1 +关键字2 +关键字3 +关键字4

Embed keywords to your title, use this formula when constructing your titles: NEW + Brand + Keyword 1 + Keyword 2 + Keyword 3 + Keyword

提示：仅在您的品牌很有名的时才使用品牌，否则请使用关键字！

Tip: Only use the brand if your brand is important, otherwise use a keyword!

见下面的例子

See example below

说明[中度重点]

Description [MEDIUM IMPORTANCE]

1.使您的描述简短而有力，描述的内容不会对搜索排名产生太大影响，因此请不要过度投资，花费精力在这个板块上面！

1.Make your description short and powerful, the content of the description doesn't have much influence on search ranking so don’t over invest in it!

2.理想情况下，您应按照以下结构使用一些简单的HTML标记来格式化说明，看下图

2.Ideally you should format your descriptions using some simple HTML tags as per the structure below:

商品详细说明[非常重要]

Item Specifics [EXTREMELY HIGH IMPORTANCE]

1.项目详细信息一直是eBay的功能一部分，但是现在对于SEO来说非常重要，因为eBay搜索引擎会在商品详细说明读取关键字显示关键字商品给客户。

Item specifics have always been a function in eBay, but now it is very important for SEO as the eBay search algorithm reads the data in the item specifics section.

2.选择eBay提供的关键词常重要。除非确实需要，否则请勿自定义关键词。

It is EXTREMELY important to select the values that eBay offers for selection. DO NOT type custom values unless you really have to.

好的关键词模板

Example of good item specifics

差强人意的关键词模板

Example of bad item specifics

图片[中度重要]

Images [MEDIUM IMPORTANCE]

这里唯一的提示是要具有4倍以上的图像，并确保您的图像是白色背景。

The only tip here is to have more than 4x Images and make sure your hero image is white background.

提示：在主要商品上添加一些标志，以提高点击率，因此使得购物者点击您的列表。

Tip: Include some badging on the hero image to drive better Click through rate, as it entices shoppers to click on your listing.

HTML模板[重要性低]

HTML Template [LOW IMPORTANCE]

不要浪费时间在制作一个令人困惑和复杂的HTML模板上，保持它的简洁和干净。单击此处查看示例。see an example.（点击链接看样板）

Don't waste time on making a confusing and complex HTML template, keep it simple and clean. Click here to see an example.

副标题[中度重要性]

Subtitle [MEDIUM IMPORTANCE]

这个项目需要花钱，但是如果您负担得起，可以使用它来嵌入更多关键字，请记住更多关键字=更好的搜索召回相关性！

This costs money, but if you can afford it use it to embed more keywords, remember more keywords = better search recall relevance!

双重类别[中度重要性]

Dual Category [MEDIUM IMPORTANCE]

这个项目花费也需要钱使用。但这可以使您的曝光倍增！

例如，如果您销售枕头，则可以将产品放入枕头类和枕头中

Again, this costs money to use. But it can DOUBLE your exposure!

Example if you sell pillows, you could put the product in Pillow Cases AND Pillows