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请教大侠们:
为了方便买家在亚马逊精确找到想要的汽配产品,买家页面上会有Filter by vehicle 如右图所示的功能
, 如图中举例 brake pad 这个产品, 买家可以通过Filter by vehicle 功能选择具体车型,配件安装位置的信息 找到想要 的brake pad产品。
问题:那么作为卖家如何把自己的产品对应的适用车型,车型年份,安装位置等这些信息提交给亚马逊以便客户更快捷地找到想要的产品? (常规方法就是在描述和SEARCH TERMS添加适用车型,车型年份,安装位置等这些信息,但由于产品适用车型很多,不可能全部放在描述和SEARCH TERMS里面说明)
所以要实现已上介绍的功能,亚马逊有一个叫做Part Finder的东西,后台帮助里面有相关信息介绍,但仍然不知如何操作,并且这个问题也同样困扰了很多国外的卖家,都不知道怎么操作!
这个链接是后台关于PART FINDER 的相关介绍: https://sellercentral.amazon.com ... 4051_cont_200327400
大家可以具体点击链接看详细内容,因为帖子有字数限制,以下只截取了部分内容共参考 The Automotive and Powersports Part Finder Automotive and Powersports Part Finder
Amazon provides an Automotive and Powersports Part Finder so customers can easily discover products that fit their vehicles. Part Finder also helps customers buy parts for their vehicle with confidence, which may help prevent returned or cancelled orders.
With Part Finder, customers can search for a keyword and then filter for products that are compatible with their vehicle. Click
herefor a demonstration. Part Finder also displays a color-coded stripe on top of detail pages to show customers whether the part fits their vehicle, which can be seen
here.
Part Finder is compatible with cars, light trucks, vans, motorcycles, scooters, ATVs and UTVs. Part Finder should only be used for fitment specific products (i.e. products that are only compatible with a limited number of vehicles).
Fitment Data for Part Finder
Your product’s Brand Name and Part Number combination must match Amazon’s Fitment Data database to appear in Part Finder searches. For millions of products, Amazon has already received Fitment Data from industry data providers and manufacturers. For these products, your product will automatically appear in Part Finder if your product’s Brand Name and Part Number match Amazon’s Fitment Data database. For more information on how Amazon matches Part Finder Fitment Data to your product data in Seller Central, click
here.
If Amazon does not have Fitment Data for your product, please see
Provide Fitment Data to Amazonfor more information on ways to provide Fitment Data to Amazon.
The Automotive and Powersports Part Finder
Provide Fitment Data to Amazon
Part Finder uses the Aftermarket Catalog Enhanced Standard (ACES) format, an industry standard for the management and exchange of automotive catalog Fitment Data. To submit Fitment Data to Part Finder, you will need to provide your Fitment Data in the ACES format.
ACES Overview
ACES, the Aftermarket Catalog Enhanced Standard, was created several years ago by the Auto Care Association. This industry standard prescribes a machine-readable format in XML for exchanging electronic catalog information. ACES consists of fully normalized relational databases that describe every vehicle produced for sale in North America from 1896 to the present. The ACES databases contain, in addition to passenger car and light truck segments, medium duty, heavy duty, othermotive and powersports segments.
Below is a technical example of the ACES format to give you an overview of the XML schema. In this example, the supplier provides information about brake pads for a 2011 Chrysler 300:
Make |
Model |
Year |
Position |
Part Type |
Part Number |
Notes |
Chrysler |
300 |
2010 |
Front |
Brake Pads |
ABC-123 |
AWD: OE Pad Material is Ceramic |
Once mapped to the ACES format, the same application will look like this:
OE Pad Material is Ceramic
1
The make, model, part description, drive type, and position have all been assigned the appropriate ACES codes, which will be translated by the ACES receiver (Amazon in this case), so that customers can use the Amazon Part Finder to know that this part fits a 2010 Chrysler 300.
Convert Fitment Data to ACES & Provide to Amazon
- Use a Fitment Data provider. Certain providers can accept your Fitment Data in nearly any format, convert it into ACES format, and then transmit it directly to Amazon.
- Use a self-service tool. Some Fitment Data providers license self-service tools that allow you to create ACES data one product at a time, and then transmit it directly to Amazon.The self-service tools are often less expensive but may be slower since they require manual input for each product.
- Upload directly to Amazon. If you have Fitment Data that is already in ACES format, you can provide the information directly to Amazon via an XML feed by registering for a data provider account.
To register for a data provider account or to get more information about Fitment Data providers, please contact Seller Support with the following information:
- Seller Name
- Brand(s) you want to provide ACES data for
- Your relationship to the Brand (brand owner, brand distributor, or brand retailer)
- Approximate number of products for which you want to provide application data
Provide Fitment Data to Amazon
请问:1. 当中所说的Fitment Data如下图实例,如何获得这些信息如Make, Model,Year, Position, Part Type等?
Make |
Model |
Year |
Position |
Part Type |
Part Number |
Notes |
Chrysler |
300 |
2010 |
Front |
Brake Pads |
ABC-123 |
AWD: OE Pad Material is Ceramic
|
2. 获得这些信息后,如何转换成文中要求的ACES FORMAT
3. 最后,怎么把转换好的ACES FORMAT 提交给亚马逊,通过什么渠道?
请各位大侠帮助,非常感谢!!
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