旺季购物车弃购挽救话术指南！10+话术模板一篇全掌握

薯仔脆脆鲨

购物车弃购是电商行业普遍存在的现象。

据Statistics数据显示，平均购物车弃购率为69.57%，某些行业甚至高达80%。这意味着无论你的产品、折扣有多诱人，十个网购者中就有七个会放弃购物车。

尽管大多数电商习惯使用自动邮件提醒购物车弃购，但只有8%能成功挽回。

因此，越来越多的企业选择使用WhatsApp来进行购物车恢复通知。

WhatsApp在各类营销活动中具有更高的打开率和点击率。由于移动用户频繁使用WhatsApp，因此WhatsApp成为一种优秀的渠道，能够通过个性化消息有效吸引购物车弃购者，当然前提是制定了合理的策略。

让我们来看看具体如何实现。

设置自动消息：
通过WhatsApp的自动消息功能，可以发送个性化的提醒消息给购物车中的顾客。这些消息可以包括特别优惠、限时折扣或其他吸引人的促销活动，以激发顾客的购买兴趣。

• Hi [Customer Name], we noticed you left some items in your cart. Don't miss out on them! Complete your order now and enjoy an exclusive 15% discount. Shop here: [Link]
• Hey [Customer Name], we saved your cart for you. As a thank you, we're offering free shipping on your order if you complete it within the next 24 hours. Click here to finalize your purchase: [Link]
• Hi [Customer Name], your cart still has some amazing items waiting for you. Use code CART15 and get an additional 10% off on your order. Don't wait, shop now: [Link]
  

个性化推荐：
利用WhatsApp的特性，在购物车恢复消息中提供与顾客之前浏览或添加到购物车的产品相似或相关的个性化推荐。这种个性化推荐能够增加顾客的购买欲望，并提高转化率。

• Hi [Customer Name], based on your recent browsing, we've curated a selection of similar products you might like. Explore them here: [Link]. Enjoy shopping!
• Hey [Customer Name], we thought you might be interested in these items based on your previous preferences. Check them out and find your perfect match: [Link]
• Hi [Customer Name], we've handpicked some products related to the items you had in your cart. Take a look and see if anything catches your eye: [Link]
  

问卷调查：
通过发送问卷调查链接给购物车弃购的顾客，了解他们放弃购买的原因。根据他们的反馈，你可以改进产品页面的信息、退货政策、尺码指南等，以减少购物车弃购率，提高用户体验。

• Hi [Customer Name], your opinion matters to us! Please take a moment to complete a short survey about your shopping experience. Yourfeedbackwill help us improve. Click here to participate: [Link]
• Hey [Customer Name], we value your thoughts! Help us serve you better by sharing your feedback in a quick survey. Click here to start: [Link]
• Hi [Customer Name], we would appreciate your assistance. Please take a brief survey to share your thoughts and suggestions regarding our online store. Your feedback is invaluable to us. Click here to begin the survey: [Link]
  

创建紧迫感：
利用WhatsApp的实时通讯特性，发送限时优惠或仅剩少量库存的提醒消息，创造紧迫感，促使顾客尽快完成购买。

• Hi [Customer Name], our exclusive offer is ending soon! Only a few hours left to enjoy an extra 20% discount on your purchase. Shop now before it's too late: [Link]
• Hey [Customer Name], our limited-time promotion is about to expire! Don't miss out on the opportunity to save. Click here to browse and purchase before it's too late: [Link]
• Hi [Customer Name], time is running out! If you want to grab your desired items, make a quick purchase now. Limited stock available. Click here to shop: [Link]
  

跟进和提供支持：
通过WhatsApp与顾客建立直接沟通的渠道，及时回复他们的咨询和疑问，提供个性化的支持和服务，增强购物体验，建立良好的客户关系。

• Hi [Customer Name], thank you for reaching out to us! We're here to assist you with any questions or concerns. Feel free to ask anything, and we'll respond promptly.
• Hey [Customer Name], we appreciate you choosing our online store! If you need any assistance or have any inquiries, please don't hesitate to contact us. Our team is ready to support you.
• Hi [Customer Name], we value you as our customer! If you require any help regarding your order, product information, or logistics, please let us know. We are committed to providing you with the support you need.
  

毫无疑问，WhatsApp是电商卖家挽回废弃购物车的绝佳渠道。

但只有在及时且有策略地发送消息后才会有效——即在消费者失去兴趣或购物冲动之前。

这正是卖家在使用WhatsApp Business时应该重点利用自动化工具来提高效率、增强效果之处。

利用WA自动化营销工具WADesk的自动回复和预设消息，业务员可以快速处理大量信息，从而降低时间和精力消耗。

个性化推荐、促销和更新讯息，乃至一对一定制化套餐，都可以让客户感受到被重视和关怀，从而增强他们对品牌的信任感和忠诚度。

推荐卖家利用自动化营销工具来自动回复和预设消息，使以上推荐的八条策略发挥最大效用，期待大家都能大麦。